3 Social Marketing Movements Consumers Are Going Crazy For

From Entrepreneur: Much of what we do as marketers is motivated by world trends driving demand for our products. For example, GM tried (and failed) for years to build a mass-market electric car, but that was before words like "green" became part of the common lexicon. Now that consumers have caught up, major auto marketers are in a race to capture market share with their own brands of fuel-efficient vehicles. While socially conscious businesses...